
AI-Powered
Design
Thinking.
Optimal Business Value.
I design, brands, products, systems and interfaces. Gen Ai, Human-centered design & Creative Problem Solving are at the core of my approach. I lead and ship end-to-end projects presenting numerous ways to frame problems and generate solutions.
See it for yourself






—Expertise
00-01
Artificial
Intelligence
Strategy
Scale smarter with Powerful AI.
AI Strategy Services
Strategy Framework
01. Vision & Opportunity Alignment
- Clarify business goals and uncover where AI can drive the most value across departments.
02. Tech Ecosystem & Data Audit
- Assess your current tech stack, data maturity, and integration landscape to define what’s possible today—and what needs to evolve.
03. Prioritised Use Case Selection
- Identify high-impact, low-friction opportunities to implement AI with a focus on early ROI and scalability.
04. Agent Role Mapping & Capabilities Design
- Design your AI agents: what they do, how they fit into your workflows, and what outcomes they own.
05. Risk, Compliance & Governance Planning
- Build trust and safety into your AI strategy from day one—ensuring alignment with GDPR, PCI DSS, and industry-specific regulations.
06. Phased Rollout Roadmap
- Create a step-by-step deployment plan, complete with milestones, KPIs, and training checkpoints.
00-02
Customer
Experience
Design
Data-Driven Decision Making.
No guesswork.
I design intelligent, frictionless customer experiences powered by AI. By blending strategy, design thinking, and data, I create journeys that feel intuitive, personal, and consistent across every touchpoint—from first click to long-term loyalty.
Services
- AI-Powered User Journey Mapping
- Customer Segmentation & Personalisation Strategies
- Omnichannel Experience Planning
- Conversational AI Design (Chatbots, Assistants, Voice)
- Behavioral Data Integration & Analysis
- Sentiment & Intent Detection
- Custom UX/UI for AI-Driven Interfaces
- AI Feedback Loops & Optimisation
- Predictive Customer Experience Modeling
- AI-Enabled Onboarding & Support Flows
Experience Design Framework
01. Research & Customer Insights
- Gather quantitative and qualitative data to understand customer needs, behaviors, and friction points across the journey.
02. Journey Mapping & Use Case Definition
- Define key user flows, pain points, and AI opportunities for enhancement at each stage.
03. Interaction & Interface Design
- Create responsive, context-aware UI/UX for AI-powered agents, portals, and digital touchpoints.
04. AI Agent & Automation Integration
- Deploy intelligent assistants or automated workflows tailored to enhance the customer journey in real time.
05. Testing, Feedback & Optimisation
- Use behavioral data and sentiment analytics to continuously refine the experience and improve outcomes.
00-03
AI Workflow
Automation
Automate complexity, cut cost, risk and errors.
AI Automation & Services
Framework
01. Full Audit & Discovery Workshop
- Plan, Insight Generation & AI Readiness Assessment
02. Use Case Mapping & Agent Role Definition
- Tailored Maps of Structure, Data Flows & Role Assignments
03. AI Agent Design & Interaction Planning
- Interface, Prompts, and Process Interactions
04. Development & Integration
- Live Deployment into Existing Tech Stack with MCP
05. Optimisation, Training & Management
- Continuous Learning Loops, Compliance, and KPI Alignment
—Featured Projects
AI STRATEGY – AUTOMATIONS EXPERT – CUSTOMER EXPERIENCE DESIGN
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